High Ethical & Professional Standards
RoseCap has compiled a set of firm values which set the tone for how we do business and interact with our clients. We have also adopted ethics codes and standards, that we believe are among the highest in the investment industry. These include the CFA Institute’s Code of Ethics and Standards of Professional Conduct, the Daniels Fund Code of Ethics, and the Asset Manager Code of Professional Conduct.
1. Esse Quam Videri – To Be Not To Seem
Integrity & trust are the building blocks upon which our firm was built. As a firm, we are singularly client focused and not in the business to solely make money, but truly help our clients reach their goals. It is our desire to forge lasting relationships with our clients. We collaborate as a firm and as a team with our clients because we want to work together to reach the best solutions. Through our collective efforts, we strive for a transparent environment by being open and visible to our clients without any hidden agendas.
We believe success without integrity is failure.
A fiduciary service - treating my clients’ money as if it were my own - is the type of service I want to provide.
2. Intelligence is Not Fixed
“We are what we do repeatedly.” Continual improvement is the desire to never stop learning because life will never stop teaching. We pride ourselves on being the best we can for each and every client. It is through that commitment we have instilled a corporate culture that embraces the opportunity to learn, improve, and never underestimate our ability to overcome.
Salman Kahn, the founder of the Kahn Academy, published an article titled “The Learning Myth” that exemplifies the power of a “growth” mindset stating – “our intelligence is not fixed, and the best way we can grow our intelligence is to embrace tasks where we might struggle and fail.”
It is through each struggle, each challenge, and each experience that we are able to continually improve all aspects of our firm in order to provide the highest quality services to our clients.
3. Incentives Matter
People take action based upon their incentives rather than their intent. Integrity is the combination of action and intent. RoseCap is a fee-only firm, free from the pressures of selling products, and only an incentive to do what is in the best interest of the clients.
I simply could not imagine investing the money of those closest to me in insurance products or securities that paid the highest commissions to the bank and/or myself. An Investment Advisor should not feel pressured, or incentivized, to oversell anyone let alone family and friends.
4. Success is a Journey, not a Destination
Success is not a place to go, a destination, or a final state of being but rather success is taking action, learning, overcoming, and never giving up. People want to be on top of the mountain but they don’t think about how hard it was climbing for those who are there.
Through the journey, we are always improving with our goals in mind, staying in tune with the dynamics of our constantly changing, rapidly evolving, and technologically
driven world. We always strive to stay focused on our strategic goals and objectives, but remain flexible in our tactical execution; finding enjoyment in the process and not simply waiting for the end – there is no end.
It is from our ever-growing passion in what we do that is the driver behind our fulfillment in the journey and ultimately our desire to be the best that we can be for our clients.
5. Do unto others as they’d like done unto them – The Platinum Rule
Fiduciary responsibility is the only acceptable agency relationship type when an agent has a significant informational advantage over a principal. RoseCap not only embraces the fiduciary duty but welcomes it. Clients in a position of an information disadvantage should trust that at the end of the day, their advisor will always be looking out for their best interest.
I believe that any industry in which a client in a position of informational disadvantage seeks the advice of a professional, the professional should not receive compensation based upon the advice provided to the client.
6. Hard work has no substitutes
A corporate culture that embodies a hard work ethic builds character, gets results, elicits positive attention, brings new opportunities, and blesses others. As Samuel Ewing stated “Hard work spotlights the character of people: some turn up their sleeves, some turn up their noses, and some don’t turn up at all.”
Relentless hard work lays the foundation upon which you can build a successful company. We believe through our diligent research and effort to create a better business model, and perpetual desire to learn and improve, we provide our clients with the best chance to achieve their financial goals.
7. Things are never as good as they seem nor are they ever as bad as they seem.
Sometimes you win and sometimes you learn. The secret is to keep pushing in the direction you want to go, and you can position yourself for the best opportunity to get there. Nothing succeeds like persistence fueled by your passion and expertise.
Markets and portfolios have their ups and downs but its consistent dedication to your long-term goal that propels you to where you want to go. Our firm implements the work ethic and passion to reach our number one goal, which is to provide our clients with the highest probability of achieving their financial goal(s).
8. There’s no such thing as a free lunch
We do not standby the belief of a get-rich-quick scheme, which truth be told, can only come from a winning lottery ticket. According to CNN Money, last year alone Americans spent over $70 Billion on lottery tickets, which is more than sports tickets, books, video games, movies, & music from iTunes – combined.
The pursuit of financial security is achieved through having a goal, formulating strategies, tactically implementing the strategies, and a relentless work ethic to continually improve.
A dream written down with a date becomes a goal. A goal broken down into steps becomes a plan. A plan backed by action makes your dreams come true.